Bekley Michigan Downtown Development Authority

Position various features/businesses as the charm of Berkley.

The small town charm of Downtown Berkley, offers a haven where everyone’s welcome in the midst of metro Detroit. Downtown Berkley and its merchants creatively refresh and revitalize with art, new offerings, new ideas, and new development.

Much of the Berkley vibe comes from its people and their relationships with each other.

The campaign features stories of people highlighting the actual, tangible experiences of our hidden gems, the small businesses in Downtown Berkley. 

The style is unpretentious, showcasing the friendly, down-to-earth real people and real perspectives within the  community.

New Moon developed a complete brand system, with font styles, color scheme, and brand guide for various visual uses. We maintained a consistent thread with the colorful retro vibe.