Canton Township MI Economic Development

Canton Township commissioned New Moon to create a new logo that could slowly be integrated into all departments. We freshened up their identity featuring their existing tag “We’ve Got It”

Mosaic Tree concept rationale:

  • Contemporary version of existing Canton tree icon with positive energy
  • The variety of color squares representative of several departments of the Township and unique diversity of ethnic culture in Canton
  • Cohesive with the Canton DDA color block system

We also provided thorough brand guidelines and business recruitment marketing collateral for the Economic Development Department.