Northville MI Downtown Development Authority
Downtown Northville, is a hot spot in Wayne County. Research showed the community and visitors loved the quaint little town and hip atmosphere and shops.
We dubbed the town, in a word, “Hiptorian” due to the blend of classic Victorian ambiance with high end contemporary boutiques.
We rendered some of the new town square’s architecture and the memorable clock with an artsy feel, promoting the classic small town atmosphere with a little “twist” breathing life into their identity.
The brand strategy included a bank of ideas like merchants dressing in retro clothing during other events to expand on the tradition of their vintage costumes during Victorian Festival.
The brand carried though to a new signature event we pulled together to give the community what they asked for…. Classic Movies at the Marquis Theater.