Michigan Downtown Association

The Michigan Downtown Association, an organization of downtown planning and design professionals from all over the state awarded New Moon the honor of developing a commemorative 40th Anniversary brand. This was an exciting and fun project! We also refreshed their marketing collateral, digital ads, and website.

The Logo image utilizes the “0” in 40 to showcase the MDA icon.

The added graphic element of four circles in a row used throughout the marketing materials, represents four decades of strengthening Michigan’s Downtowns.