Canton Township MI Economic Development
Canton Township commissioned New Moon to create a new logo that could slowly be integrated into all departments. We freshened up their identity featuring their existing tag “We’ve Got It”
Mosaic Tree concept rationale:
- Contemporary version of existing Canton tree icon with positive energy
- The variety of color squares representative of several departments of the Township and unique diversity of ethnic culture in Canton
- Cohesive with the Canton DDA color block system
We also provided thorough brand guidelines and business recruitment marketing collateral for the Economic Development Department.